Brand Identity

We explain the most important graphic design terms you should know as a business owner.

We provide a guide for marketers on how to ensure brand consistency when outsourcing design work.

We discuss the benefits of outsourcing graphic design services vs building an in-house design team.

We provide a guide to the essential designs you will need when starting your business.

We discuss the brand book as a key business asset and what it typically includes.

We discuss the role of imagery for your brand’s visual identity.

We explore why you should avoid free or cheap design services like templates, AI logo generators and logo design competitions.

We examine the special case of branding for the Jack of all Trades.

We focus on the brand’s voice and tone as a core element of its identity.

We talk about the single most piece of brand material to every startup – the pitch deck.

We focus on typography as a key element of brand identity, we provide guidelines for making the right font selection and discuss potential pitfalls.

We discuss the first step of the design process – the design brief, what makes it so important and how to write one.

We explore what graphic design subscriptions can do for you as a business owner and why you should consider them.

We provide a guide for small business owners and entrepreneurs on how to choose a graphic design partner.

We share our thoughts and experiences to help you think about the important decision to rebrand.

We tell you all you need to know about brand identity and how to craft one for your business.

We focus on an often neglected but powerful visual tool of brand identity creation: custom illustrations.

We explore our step-by-step process of creating a visual logo, from the initial project brief to the final design submission.