Blog

We explore why you should avoid free or cheap design services like templates, AI logo generators and logo design competitions.

We examine the special case of branding for the Jack of all Trades.

We focus on the brand’s voice and tone as a core element of its identity.

We discuss how a traditional brand and website can be modernized without losing their seriousness.

We discuss how you can benefit from a custom CV or portfolio website, even if you don’t have a business.

We explore how getting a high-quality custom website can help you as a small business owner to take your brand to the next level.

We talk about the single most piece of brand material to every startup – the pitch deck.

We focus on typography as a key element of brand identity, we provide guidelines for making the right font selection and discuss potential pitfalls.

We discuss the first step of the design process – the design brief, what makes it so important and how to write one.